It was recently reported that businesses are finding that marketing tasks are an attractive outsourcing fit for a variety of reasons. Here are three key reasons:
Eliminating Management Hassles
Marketing roles in any industry tend to be performed by unqualified staff, as marketing is often done by the administrative or sales staff. There are often challenges in hiring, training, and managing staff to perform to your company’s satisfaction.
Benefit: This allows management to focus more time and energy on building client relationships and revenue, whilst your marketing partner focusses on getting your name out there.
Yes, you will be spending money on marketing, but the ROI will be bigger than your spend.
Benefit: For larger businesses, this can mean increasing profitability by R100,000s or more annually. You will not be paying staff, but rather a team of qualified professionals who are working around the clock to market your company.
Outsourcers maintain staff levels so you don’t have to, enabling you to ramp up as demand increases and decrease the amount of outsourced work when demand lessens.
Benefit: Avoid the expense of having excess staff on board, adding to cost savings, while at the same time giving you the ability to quickly flex up your capacity.
For certain marketing support work, the benefits of outsourcing can be compelling. As a result, a growing portion of SMEs are moving to an outsourced model for portions of their marketing work. Our team can help business owners and management, like you, reduce complexity and stress with social media, copywriting, lead generation, graphic design, website design, publications – allocating resources effectively and optimising growth and profit.
Really passionate about training your staff to be able to do marketing? We can help to train them to be optimal in their work and own the marketing game!